{"id":1733,"date":"2020-12-12T17:45:36","date_gmt":"2020-12-12T17:45:36","guid":{"rendered":"https:\/\/greendock.cz\/?page_id=1733"},"modified":"2022-09-14T21:15:48","modified_gmt":"2022-09-14T21:15:48","slug":"co-jsou-behavioralni-vedy","status":"publish","type":"page","link":"https:\/\/greendock.cz\/en\/co-jsou-behavioralni-vedy\/","title":{"rendered":"Behavioural sciences 101"},"content":{"rendered":"
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Co jsou behavior\u00e1ln\u00ed v\u011bdy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u011bt\u0161ina lid\u00ed v \u010cesk\u00e9 Republice dnes pova\u017euje zm\u011bnu klimatu za z\u00e1va\u017en\u00fd probl\u00e9m. Pro\u010d tedy mnoz\u00ed skr\u00fdvaj\u00ed hlavu do p\u00edsku p\u0159ed environment\u00e1ln\u00edmi opat\u0159en\u00edmi a neradi m\u011bn\u00ed sv\u016fj \u017eivotn\u00ed styl?<\/p>

Lidsk\u00fd mozek je z\u00e1zrak p\u0159\u00edrody. Jednou z v\u011bc\u00ed, na kterou v\u0161ak nebyl dob\u0159e vybaven, je \u0159e\u0161en\u00ed abstraktn\u00edch a pomalu postupuj\u00edc\u00edch probl\u00e9m\u016f – jako je zm\u011bna klimatu. Podce\u0148ov\u00e1n\u00ed \u010dasov\u011b vzd\u00e1len\u00fdch a abstraktn\u00edch ud\u00e1lost\u00ed je jedn\u00edm z \u0159ady zkreslen\u00ed a my\u0161lenkov\u00fdch zkratek<\/a>, kv\u016fli kter\u00fdm je pro n\u00e1s \u010dasto obt\u00ed\u017en\u00e9 jednat udr\u017eiteln\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Behavior\u00e1ln\u00ed v\u011bdy zkoumaj\u00ed tyto my\u0161lenkov\u00e9 zkratky, zkreslen\u00ed a dal\u0161\u00ed „iracion\u00e1ln\u00ed“ z\u00e1kout\u00ed na\u0161\u00ed mysli. Propojuj\u00ed poznatky z psychologie, ekonomie a antropologie s c\u00edlem poskytnout p\u0159esn\u011bj\u0161\u00ed pohled na to, co ovliv\u0148uje lidsk\u00e9 rozhodov\u00e1n\u00ed a chov\u00e1n\u00ed.<\/p>\n

Skrze aplikaci poznatk\u016f z behavior\u00e1ln\u00edch v\u011bd lze navrhovat programy, produkty a slu\u017eby, kter\u00e9 pom\u00e1haj\u00ed lidem d\u011blat zdrav\u011bj\u0161\u00ed, spokojen\u011bj\u0161\u00ed a udr\u017eiteln\u011bj\u0161\u00ed rozhodnut\u00ed bez omezov\u00e1n\u00ed jejich svobodn\u00e9 volby. Vypl\u00fdv\u00e1 to ze stovek publikovan\u00fdch v\u00fdzkum\u016f a \u010dinnosti v\u00edce ne\u017e 300 organizac\u00ed<\/a> po cel\u00e9m sv\u011bt\u011b, kter\u00e9 behavior\u00e1ln\u00ed poznatky aplikuj\u00ed v r\u00e1mci designu sv\u00fdch slu\u017eeb. Pat\u0159\u00ed mezi n\u011b britsk\u00e1, francouzsk\u00e1 a n\u011bmeck\u00e1 vl\u00e1da, Greenpeace, Spojen\u00e9 n\u00e1rody nebo Sv\u011btov\u00e1 zdravotnick\u00e1 organizace.<\/p>\n

V Green Dock pom\u00e1h\u00e1me \u010desk\u00fdm environment\u00e1ln\u00edm iniciativ\u00e1m vyu\u017e\u00edvat poznatky z behavior\u00e1ln\u00edch v\u011bd. N\u00ed\u017ee m\u016f\u017eete prozkoumat konkr\u00e9tn\u00ed oblasti, ve kter\u00fdch s organizacemi spolupracujeme:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u279c<\/span> \u00a0Behavioural research<\/a>
\u279c<\/span> \u00a0Behavior\u00e1ln\u00ed design program\u016f a slu\u017eeb<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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P\u0159edpokladem \u00fasp\u011b\u0161n\u00fdch behavior\u00e1ln\u00edch \u0159e\u0161en\u00ed je robustn\u00ed testov\u00e1n\u00ed<\/span><\/p>

T\u00e9m\u011b\u0159 ka\u017ed\u00e1 drobn\u00e1 \u00faprava prost\u0159ed\u00ed, ve kter\u00e9m se lid\u00e9 rozhoduj\u00ed, m\u016f\u017ee p\u0159ekvapiv\u00fdm zp\u016fsobem ovlivnit jejich chov\u00e1n\u00ed. Kl\u00ed\u010dem behavior\u00e1ln\u00edch intervenc\u00ed je tak systematick\u00e9 testov\u00e1n\u00ed navr\u017een\u00fdch program\u016f, slu\u017eeb a produkt\u016f, kter\u00e9 stav\u00ed na behavior\u00e1ln\u00edch principech, a to nejl\u00e9pe za pomoci randomizovan\u00fdch experiment\u016f. T\u00edm z\u00edsk\u00e1v\u00e1 organizace p\u0159esnou informaci o \u00fa\u010dinnosti navr\u017een\u00e9 intervence.<\/p>

Zjist\u011bte, jak m\u016f\u017eeme pomoci va\u0161\u00ed organizaci s testov\u00e1n\u00edm:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u279c<\/span>\u00a0 Testing and evaluation<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Animace: Umesh Limbu<\/a>, Alexander Rozhkov<\/a> @LottieFiles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Co jsou behavior\u00e1ln\u00ed v\u011bdy? V\u011bt\u0161ina lid\u00ed v \u010cesk\u00e9 Republice dnes pova\u017euje zm\u011bnu klimatu za z\u00e1va\u017en\u00fd probl\u00e9m. Pro\u010d tedy mnoz\u00ed skr\u00fdvaj\u00ed hlavu do p\u00edsku p\u0159ed environment\u00e1ln\u00edmi opat\u0159en\u00edmi a neradi m\u011bn\u00ed sv\u016fj \u017eivotn\u00ed styl? Lidsk\u00fd mozek je z\u00e1zrak p\u0159\u00edrody. Jednou z v\u011bc\u00ed, na kterou v\u0161ak nebyl dob\u0159e vybaven, je \u0159e\u0161en\u00ed abstraktn\u00edch a pomalu postupuj\u00edc\u00edch probl\u00e9m\u016f – jako […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1733","page","type-page","status-publish","czr-hentry"],"yoast_head":"\nCo jsou behavior\u00e1ln\u00ed v\u011bdy - Green Dock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greendock.cz\/en\/co-jsou-behavioralni-vedy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co jsou behavior\u00e1ln\u00ed v\u011bdy - Green Dock\" \/>\n<meta property=\"og:description\" content=\"Co jsou behavior\u00e1ln\u00ed v\u011bdy? 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V\u011bt\u0161ina lid\u00ed v \u010cesk\u00e9 Republice dnes pova\u017euje zm\u011bnu klimatu za z\u00e1va\u017en\u00fd probl\u00e9m. Pro\u010d tedy mnoz\u00ed skr\u00fdvaj\u00ed hlavu do p\u00edsku p\u0159ed environment\u00e1ln\u00edmi opat\u0159en\u00edmi a neradi m\u011bn\u00ed sv\u016fj \u017eivotn\u00ed styl? Lidsk\u00fd mozek je z\u00e1zrak p\u0159\u00edrody. 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