{"id":1306,"date":"2020-06-03T13:53:08","date_gmt":"2020-06-03T13:53:08","guid":{"rendered":"https:\/\/greendock.cz\/?p=1306"},"modified":"2021-02-15T11:08:51","modified_gmt":"2021-02-15T11:08:51","slug":"jak-se-cesi-lisi-v-nazorech-na-klimatickou-zmenu-prinasime-zavery-z-pilotniho-pruzkumu","status":"publish","type":"post","link":"https:\/\/greendock.cz\/en\/klima-v-ceske-mysli\/jak-se-cesi-lisi-v-nazorech-na-klimatickou-zmenu-prinasime-zavery-z-pilotniho-pruzkumu\/","title":{"rendered":"Jak se \u010ce\u0161i li\u0161\u00ed v n\u00e1zorech na klimatickou zm\u011bnu? P\u0159in\u00e1\u0161\u00edme z\u00e1v\u011bry z pilotn\u00edho pr\u016fzkumu"},"content":{"rendered":"
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Jak \u010ce\u0161i vn\u00edmaj\u00ed klimatickou zm\u011bnu? A v\u011b\u0159\u00ed na n\u00ed v\u016fbec? V\u00a0na\u0161\u00ed pilotn\u00ed studii \u0160est \u010cech\u016f jsme se op\u0159eli o metodu v\u00fdzkumn\u00e9 skupiny z\u00a0Yalesk\u00e9 Univerzity [1]<\/span><\/span><\/span><\/a> [2]<\/span><\/span><\/span><\/a>, abychom poodhalili, jak se \u010ce\u0161i li\u0161\u00ed v\u00a0p\u0159em\u00fd\u0161len\u00ed o m\u011bn\u00edc\u00edm se klimatu. Pr\u00e1v\u011b rozpozn\u00e1n\u00ed toho, jak lid\u00e9 v\u00a0t\u011bchto skupin\u00e1ch sm\u00fd\u0161lej\u00ed, a jak\u00e9 zauj\u00edmaj\u00ed postoje spole\u010dn\u011b s\u00a0jejich zastoupen\u00edm v celkov\u00e9m obyvatelstvu, je st\u011b\u017eejn\u00ed pro spr\u00e1vnou komunikaci environment\u00e1ln\u00edch t\u00e9mat ze strany organizac\u00ed a pro dal\u0161\u00ed v\u00fdzkum v\u00a0t\u00e9to oblasti.<\/p>

P\u016fvodn\u00ed studie t\u00fdmu rozli\u0161ila mezi Ameri\u010dany \u0161est n\u00e1zorov\u00fdch skupin. Ka\u017edou z nich jsme byli schopni identifikovat i v \u010desk\u00e9 populaci (viz obr\u00e1zek).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u010cerstv\u00e1 data z na\u0161\u00ed \u010desk\u00e9 studie ukazuj\u00ed, \u017ee jednotliv\u00fdch \u0161est skupin se li\u0161\u00ed\u00a0ve vn\u00edman\u00e9 osobn\u00ed zodpov\u011bdnosti za glob\u00e1ln\u00ed zm\u011bnu klimatu, v m\u00ed\u0159e udr\u017eiteln\u00e9ho chov\u00e1n\u00ed, v ochot\u011b za\u010d\u00edt se v\u011bnovat nov\u00fdm udr\u017eiteln\u00fdm aktivit\u00e1m a\u00a0do ur\u010dit\u00e9 m\u00edry i v politick\u00e9 orientaci.<\/p>

Dal\u0161\u00edm zaj\u00edmav\u00fdm zji\u0161t\u011bn\u00edm bylo, \u017ee i lid\u00e9, kte\u0159\u00ed se obecn\u011b o klimatickou zm\u011bnu nezaj\u00edmaj\u00ed, by cht\u011bli za\u010d\u00edt za\u0159azovat udr\u017eiteln\u00e9 aktivity do sv\u00e9ho \u017eivota – av\u0161ak ne nutn\u011b kv\u016fli ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed. I tak to vn\u00edm\u00e1me jako dobrou zpr\u00e1vu!<\/p>

Tyto v\u00fdsledky n\u00e1m pom\u00e1haj\u00ed l\u00e9pe porozum\u011bt rozd\u00edl\u016fm ve vn\u00edman\u00ed klimatick\u00e9 zm\u011bny u n\u00e1s a jsou u\u017eite\u010dnou sm\u011brovkou pro navazuj\u00edc\u00ed studie. Je v\u0161ak t\u0159eba p\u0159ipomenout, \u017ee studie byla pilot\u00e1\u017en\u00ed povahy.\u00a0 To znamen\u00e1, \u017ee p\u0159ed t\u00edm, ne\u017e se pust\u00edme do siln\u00fdch z\u00e1v\u011br\u016f, je t\u0159eba po\u010dkat na v\u00fdsledky v\u011bt\u0161\u00ed studie, kter\u00e1 prob\u011bhne na reprezentativn\u00edm vzorku \u010desk\u00e9 populace. Na takov\u00e9 studii aktu\u00e1ln\u011b pracujeme – sledujte na\u0161e str\u00e1nky nebo n\u00e1m napi\u0161te<\/a> pro bli\u017e\u0161\u00ed informace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zaj\u00edm\u00e1 v\u00e1s v\u00edc? <\/strong>
P\u0159e\u010dt\u011bte si cel\u00fd report<\/a><\/strong><\/h5>\n
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[1] Maibach, E. W., Leiserowitz, A., Roser-Renouf, C., & Mertz, C. K. (2011). Identifying like-minded audiences for global warming public engagement campaigns: An audience segmentation analysis and tool development.\u00a0PloS one,\u00a06(3), e17571.\n<\/p>\n\n

[2]\u00a0Chryst, B., Marlon, J., van der Linden, S., Leiserowitz, A., Maibach, E., & Roser-Renouf, C. (2018). Global warming\u2019s \u201cSix Americas Short Survey\u201d: Audience segmentation of climate change views using a four question instrument.\u00a0Environmental Communication,\u00a012(8), 1109-1122<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Jak \u010ce\u0161i vn\u00edmaj\u00ed klimatickou zm\u011bnu? A v\u011b\u0159\u00ed na n\u00ed v\u016fbec? V\u00a0na\u0161\u00ed pilotn\u00ed studii \u0160est \u010cech\u016f jsme se op\u0159eli o metodu v\u00fdzkumn\u00e9 skupiny z\u00a0Yalesk\u00e9 Univerzity [1] [2], abychom poodhalili, jak se \u010ce\u0161i li\u0161\u00ed v\u00a0p\u0159em\u00fd\u0161len\u00ed o m\u011bn\u00edc\u00edm se klimatu. Pr\u00e1v\u011b rozpozn\u00e1n\u00ed toho, jak lid\u00e9 v\u00a0t\u011bchto skupin\u00e1ch sm\u00fd\u0161lej\u00ed, a jak\u00e9 zauj\u00edmaj\u00ed postoje spole\u010dn\u011b s\u00a0jejich zastoupen\u00edm v celkov\u00e9m obyvatelstvu, […]<\/p>","protected":false},"author":1,"featured_media":1336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[4,29,28],"class_list":{"0":"post-1306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-klima-v-ceske-mysli","8":"tag-green-dock","9":"tag-pilot","10":"tag-sest-cechu","11":"czr-hentry"},"yoast_head":"\nJak se \u010ce\u0161i li\u0161\u00ed v n\u00e1zorech na klimatickou zm\u011bnu? P\u0159in\u00e1\u0161\u00edme z\u00e1v\u011bry z pilotn\u00edho pr\u016fzkumu - Green Dock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greendock.cz\/en\/klima-v-ceske-mysli\/jak-se-cesi-lisi-v-nazorech-na-klimatickou-zmenu-prinasime-zavery-z-pilotniho-pruzkumu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak se \u010ce\u0161i li\u0161\u00ed v n\u00e1zorech na klimatickou zm\u011bnu? P\u0159in\u00e1\u0161\u00edme z\u00e1v\u011bry z pilotn\u00edho pr\u016fzkumu - Green Dock\" \/>\n<meta property=\"og:description\" content=\"Jak \u010ce\u0161i vn\u00edmaj\u00ed klimatickou zm\u011bnu? A v\u011b\u0159\u00ed na n\u00ed v\u016fbec? 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P\u0159in\u00e1\u0161\u00edme z\u00e1v\u011bry z pilotn\u00edho pr\u016fzkumu - Green Dock","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/greendock.cz\/en\/klima-v-ceske-mysli\/jak-se-cesi-lisi-v-nazorech-na-klimatickou-zmenu-prinasime-zavery-z-pilotniho-pruzkumu\/","og_locale":"en_GB","og_type":"article","og_title":"Jak se \u010ce\u0161i li\u0161\u00ed v n\u00e1zorech na klimatickou zm\u011bnu? P\u0159in\u00e1\u0161\u00edme z\u00e1v\u011bry z pilotn\u00edho pr\u016fzkumu - Green Dock","og_description":"Jak \u010ce\u0161i vn\u00edmaj\u00ed klimatickou zm\u011bnu? A v\u011b\u0159\u00ed na n\u00ed v\u016fbec? V\u00a0na\u0161\u00ed pilotn\u00ed studii \u0160est \u010cech\u016f jsme se op\u0159eli o metodu v\u00fdzkumn\u00e9 skupiny z\u00a0Yalesk\u00e9 Univerzity [1] [2], abychom poodhalili, jak se \u010ce\u0161i li\u0161\u00ed v\u00a0p\u0159em\u00fd\u0161len\u00ed o m\u011bn\u00edc\u00edm se klimatu. 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