{"id":2039,"date":"2020-12-20T19:47:57","date_gmt":"2020-12-20T19:47:57","guid":{"rendered":"https:\/\/greendock.cz\/?p=2039"},"modified":"2020-12-21T21:04:06","modified_gmt":"2020-12-21T21:04:06","slug":"jak-psychologie-predvanocni-doby-muze-pomoct-v-budovani-udrzitelne-firemni-kultury","status":"publish","type":"post","link":"https:\/\/greendock.cz\/en\/perspektivy\/jak-psychologie-predvanocni-doby-muze-pomoct-v-budovani-udrzitelne-firemni-kultury\/","title":{"rendered":"How psychology of the pre-Christmas times can help build a sustainable organizational culture"},"content":{"rendered":"
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N\u00e1\u0161 zakladatel Ond\u0159ej K\u00e1cha p\u0159ed ned\u00e1vnem promluvil na online akci Jak na zelen\u00e9 a udr\u017eiteln\u00e9 V\u00e1noce<\/i> po\u0159\u00e1dan\u00e9 Asociac\u00ed spole\u010densk\u00e9 odpov\u011bdnosti<\/a>. Nab\u00eddl psychologick\u00fd pohled na to, jak v\u00e1no\u010dn\u00ed doba p\u016fsob\u00ed na na\u0161e chov\u00e1n\u00ed a rozhodov\u00e1n\u00ed, a pro\u010d obdob\u00ed V\u00e1noc m\u016f\u017ee b\u00fdt ide\u00e1ln\u00ed \u010das k probuzen\u00ed z\u00e1jmu o udr\u017eitelnost mezi firemn\u00edmi zam\u011bstnanci.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u016fn\u011b upe\u010den\u00e9ho cukrov\u00ed, melodie v\u00e1no\u010dn\u00edch koled, sv\u011bteln\u00e1 v\u00fdzdoba \u2013 atmosf\u00e9ru p\u0159ich\u00e1zej\u00edc\u00edch V\u00e1noc lze jen t\u011b\u017eko nevn\u00edmat. Toto osobit\u00e9 obdob\u00ed ovliv\u0148uje na\u0161e p\u0159em\u00fd\u0161len\u00ed nespo\u010det zp\u016fsoby. Zde se zam\u011b\u0159\u00edme na t\u0159i z nich, kter\u00e9 shodou okolnost\u00ed d\u00e1vaj\u00ed dohromady (dnes popul\u00e1rn\u00ed) 3R. Jsou jimi radost, reflexe a restart.\u00a0<\/span><\/p>

Pr\u00e1v\u011b tyto 3R mohou fungovat jako pomocn\u00edk pro firmy a organizace, kter\u00e9 se sna\u017e\u00ed zm\u011bnit svou firemn\u00ed kulturu a mo\u017en\u00e1 posunout sv\u00e9 zam\u011bstnance k v\u011bt\u0161\u00ed udr\u017eitelnosti.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Radost<\/strong><\/h3>

Mnoho lid\u00ed p\u0159em\u00fd\u0161l\u00ed p\u0159ed V\u00e1noci nad t\u00edm, jak ud\u011blat druh\u00fdm radost. Jak vybrat n\u011bco, co je skute\u010dn\u011b pot\u011b\u0161\u00ed?\u00a0<\/span>Zaj\u00edmavost\u00ed z psychologie je to, \u017ee\u00a0lid\u00e9 maj\u00ed mnohem v\u011bt\u0161\u00ed radost z obdarov\u00e1n\u00ed druh\u00e9ho, ne\u017e z obdarov\u00e1n\u00ed sebe sama[<\/span><\/a><\/span>1<\/a>]<\/span><\/a><\/span>.<\/p>

Radostn\u011bj\u0161\u00ed lid\u00e9 jsou produktivn\u011bj\u0161\u00ed, kreativn\u011bj\u0161\u00ed a dok\u00e1\u017e\u00ed v\u011bnovat v\u00edce \u010dasu druh\u00fdm lidem a spole\u010densky prosp\u011b\u0161n\u00fdm aktivit\u00e1m, mezi kter\u00e9 starost o \u017eivotn\u00ed prost\u0159ed\u00ed pat\u0159\u00ed. Maj\u00ed v\u011bt\u0161\u00ed ment\u00e1ln\u00ed kapacitu uv\u011bdomit si d\u016fle\u017eitost zm\u011bny klimatu a aktivizovat svou energii pro to „n\u011bco d\u011blat“. Snad ka\u017ed\u00e1 firma si uv\u011bdomuje, \u017ee kdy\u017e jsou zam\u011bstnanci v pr\u00e1ci \u0161\u0165astn\u011bj\u0161\u00ed, pracuje se l\u00e9pe v\u0161em.\u00a0Ne v\u0161ichni si v\u0161ak b\u011b\u017en\u011b uv\u011bdomuj\u00ed, \u017ee \u0161\u0165astn\u011bj\u0161\u00ed zam\u011bstnanci jsou tak\u00e9 v\u00edce motivovan\u00ed k pro-soci\u00e1ln\u00edmu a pro-environment\u00e1ln\u00edmu chov\u00e1n\u00ed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reflexe<\/strong><\/h3>

Na konci ohrani\u010den\u00e9ho \u010dasov\u00e9ho obdob\u00ed maj\u00ed lid\u00e9 tendenci ohl\u00e9dnout se za uplynul\u00fdm \u010dasem a hodnotit jej.\u00a0Siln\u00fdm sign\u00e1lem pro tuto reflexi\u00a0<\/span>je pr\u00e1v\u011b\u00a0konec roku<\/b>.<\/p>

Sklon k reflexi mohou vyvolat tak\u00e9 ne\u010dekan\u00e9 ud\u00e1losti<\/b>.\u00a0Leto\u0161n\u00ed z\u00e1v\u011br roku prov\u00e1zen\u00fd koronavirovou kriz\u00ed bude jeden z\u00a0nejsiln\u011bj\u0161\u00edch impuls\u016f k reflexi pro mnoho lid\u00ed. Mnoh\u00fdm toti\u017e p\u0159inesl hned n\u011bkolik t\u011b\u017ek\u00fdch moment\u016f. N\u011bkte\u0159\u00ed ztratili sv\u00e9 bl\u00edzk\u00e9, jin\u00ed zm\u011bnili povol\u00e1n\u00ed a dal\u0161\u00ed t\u0159eba z\u00edskali spoustu voln\u00e9ho \u010dasu, kter\u00fd nezvl\u00e1daj\u00ed vyplnit. P\u0159em\u00fd\u0161len\u00ed nad t\u011bmito ud\u00e1lostmi \u010dasto vzbuzuje touhu ud\u011blat n\u011bco jinak. Lid\u00e9 si tak\u00e9 l\u00e9pe uv\u011bdomuj\u00ed \u017eivotn\u00ed hodnoty, kter\u00e9 jsou pro n\u011b nejv\u00edce d\u016fle\u017eit\u00e9.<\/p>

Mnoho lid\u00ed v posledn\u00ed dob\u011b prov\u00e1zely pocity\u00a0soun\u00e1le\u017eitosti <\/span>a porozum\u011bn\u00ed<\/span>. Ti, kte\u0159\u00ed na\u0161li\u00a0„sv\u00e9 m\u00edsto“ v \u0159e\u0161en\u00ed koronavoriv\u00e9 krize – nap\u0159\u00edklad \u0161it\u00edm rou\u0161ek nebo dobrovoln\u00fdm rozvozem ob\u011bd\u016f senior\u016fm – pravd\u011bpodobn\u011b z\u00edskali<\/span>\u00a0vy\u0161\u0161\u00ed pocit\u00a0<\/span>kompetence<\/span>.<\/span><\/p>

Podle \u010derstv\u00e9ho v\u00fdzkumu\u00a0<\/span>[<\/a>3<\/span><\/span><\/span>]<\/a>\u00a0<\/span><\/span><\/span>jsou tyto pocity mnohem d\u016fle\u017eit\u011bj\u0161\u00ed prediktory ochoty \u0159e\u0161it environment\u00e1ln\u00ed krizi ne\u017e to, jestli se \u010dlov\u011bk identifikuje jako environmentalista nebo ne.\u00a0<\/span><\/p>

I v r\u00e1mci firmy se lid\u00e9 bav\u00ed o tom, jak jim uplynul\u00fd rok zm\u011bnil \u017eivot a co si z n\u011bj odn\u00e1\u0161\u00ed. Tato doba tak nab\u00edz\u00ed firm\u00e1m p\u0159\u00edle\u017eitost kolektivn\u011b si ujasnit, co je pro jejich zam\u011bstnance nyn\u00ed d\u016fle\u017eit\u00e9. <\/span>P\u0159isp\u011bt spole\u010dnosti a budouc\u00edm generac\u00edm<\/span>\u00a0se m\u016f\u017ee objevovat \u010dast\u011bji, ne\u017e se na prvn\u00ed dojem m\u016f\u017ee zd\u00e1t. A od t\u011bchto p\u0159\u00e1n\u00ed vede prvn\u00ed krok k v\u011bt\u0161\u00ed udr\u017eitelnosti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Restart<\/strong><\/h3>

Za\u010d\u00e1tek n\u011b\u010deho nov\u00e9ho m\u00e1 na lidskou mysl aktiviza\u010dn\u00ed vliv. V\u00fdzkmn\u00edci nap\u0159\u00edklad zjistitili, \u017ee b<\/span>asketbalov\u00ed hr\u00e1\u010di po p\u0159estupu do nov\u00e9ho t\u00fdmu pod\u00e1vaj\u00ed mnohem lep\u0161\u00ed v\u00fdkon ne\u017e v t\u00fdmu star\u00e9m<\/span>\u00a0<\/span>[2]<\/a><\/span>\u00a0. Tento jev pojmenovali\u00a0<\/span>\u201cFresh start effect\u201d.<\/span><\/p>

Lidsk\u00fd mozek je fixov\u00e1n na \u010dasov\u00e9 body, kdy doch\u00e1z\u00ed ke zm\u011bn\u011b \u2013 zm\u011bn\u00edte sportovn\u00ed t\u00fdm, p\u0159est\u011bhujete se, nebo vykro\u010d\u00edte do nov\u00e9ho roku. Lid\u00e9 za\u010d\u00ednaj\u00edc\u00ed \u201cs \u010dist\u00fdm \u0161t\u00edtem\u201d maj\u00ed obvykle vy\u0161\u0161\u00ed motivaci a chu\u0165 pustit se do n\u011b\u010deho nov\u00e9ho. Nov\u00fd Rok je pro firmy mimo\u0159\u00e1dn\u011b vhodn\u00e1 doba za\u010d\u00edt dal\u0161\u00ed m\u011bs\u00edce udr\u017eiteln\u011bji. Mohou nap\u0159\u00edklad iniciovat\u00a0zalo\u017een\u00ed<\/span>\u00a0udr\u017eiteln\u00e9ho ak\u010dn\u00edho t\u00fdmu<\/span>\u00a0\u010di si se zam\u011bstnanci stanovit\u00a0udr\u017eitelnou v\u00fdzvu na dal\u0161\u00ed m\u011bs\u00edc<\/span>.<\/span><\/p>

Ne v\u0161e m\u016f\u017ee b\u00fdt v\u0161ak tak r\u016f\u017eov\u00e9, jak se na prvn\u00ed pohled m\u016f\u017ee zd\u00e1t. Lidsk\u00e1 mysl v\u011bt\u0161iny lid\u00ed je mimo\u0159\u00e1dn\u011b optimistick\u00e1 a ne v\u017edy dostoj\u00ed sv\u00fdm z\u00e1vazk\u016fm. P\u0159\u00edkladem zkreslen\u00e9 mysli a nadm\u011brn\u00e9ho optimismu jsou novoro\u010dn\u00ed p\u0159edsevzet\u00ed, kter\u00e1\u00a080 % Ameri\u010dan\u016f<\/a>\u00a0poru\u0161\u00ed do p\u016flky \u00fanora. V Green Dock pom\u00e1h\u00e1me udr\u017eiteln\u00fdm iniciativ\u00e1m vytrvat. To \u010dasto obn\u00e1\u0161\u00ed stanoven\u00ed si realistick\u00e9ho c\u00edle a jeho\u00a0rozd\u011blen\u00ed na men\u0161\u00ed miln\u00edky bl\u00edzko v\u00a0\u010dase<\/span>. C\u00edli je d\u016fle\u017eit\u00e9 dodat i soci\u00e1ln\u00ed rozm\u011br. Nap\u0159\u00edklad t\u00edm, \u017ee k monitorov\u00e1n\u00ed postupu p\u0159izveme i bl\u00edzk\u00e9 dan\u00e9ho \u010dlov\u011bka, nebo do jeho pln\u011bn\u00ed zapoj\u00edme skupinu lid\u00ed, kter\u00e9 si vz\u00e1jemn\u011b poskytuj\u00ed podporu. Pokud je va\u0161e organizace motivov\u00e1na k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed,\u00a0ozv\u011bte se n\u00e1m<\/a>\u00a0a zjist\u011bte, jak m\u016f\u017eeme pomoct.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dunn, E. W., Aknin, L. B., & Norton, M. I. (2008). Spending money on others promotes happiness.\u00a0Science<\/i>,\u00a0<\/span>319<\/i>(5870), 1687-1688.
Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior.
Brick, C., Bosshard, A., & Whitmarsh, L. (2020, December 1). Motivation and climate change: A review. https:\/\/doi.org\/10.31234\/osf.io\/gcw9b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

N\u00e1\u0161 zakladatel Ond\u0159ej K\u00e1cha p\u0159ed ned\u00e1vnem promluvil na online akci Jak na zelen\u00e9 a udr\u017eiteln\u00e9 V\u00e1noce po\u0159\u00e1dan\u00e9 Asociac\u00ed spole\u010densk\u00e9 odpov\u011bdnosti. Nab\u00eddl psychologick\u00fd pohled na to, jak v\u00e1no\u010dn\u00ed doba p\u016fsob\u00ed na na\u0161e chov\u00e1n\u00ed a rozhodov\u00e1n\u00ed, a pro\u010d obdob\u00ed V\u00e1noc m\u016f\u017ee b\u00fdt ide\u00e1ln\u00ed \u010das k probuzen\u00ed z\u00e1jmu o udr\u017eitelnost mezi firemn\u00edmi zam\u011bstnanci. V\u016fn\u011b upe\u010den\u00e9ho cukrov\u00ed, melodie v\u00e1no\u010dn\u00edch […]<\/p>","protected":false},"author":1,"featured_media":2135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1],"tags":[33,7,32],"class_list":{"0":"post-2039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metody","8":"category-perspektivy","9":"tag-organizace","10":"tag-udrzitelnost","11":"tag-vanoce","12":"czr-hentry"},"yoast_head":"\nJak psychologie p\u0159edv\u00e1no\u010dn\u00ed doby m\u016f\u017ee pomoci v budov\u00e1n\u00ed udr\u017eiteln\u00e9 firemn\u00ed kultury - Green Dock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greendock.cz\/en\/perspektivy\/jak-psychologie-predvanocni-doby-muze-pomoct-v-budovani-udrzitelne-firemni-kultury\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak psychologie p\u0159edv\u00e1no\u010dn\u00ed doby m\u016f\u017ee pomoci v budov\u00e1n\u00ed udr\u017eiteln\u00e9 firemn\u00ed kultury - Green Dock\" \/>\n<meta property=\"og:description\" content=\"N\u00e1\u0161 zakladatel Ond\u0159ej K\u00e1cha p\u0159ed ned\u00e1vnem promluvil na online akci Jak na zelen\u00e9 a udr\u017eiteln\u00e9 V\u00e1noce po\u0159\u00e1dan\u00e9 Asociac\u00ed spole\u010densk\u00e9 odpov\u011bdnosti. Nab\u00eddl psychologick\u00fd pohled na to, jak v\u00e1no\u010dn\u00ed doba p\u016fsob\u00ed na na\u0161e chov\u00e1n\u00ed a rozhodov\u00e1n\u00ed, a pro\u010d obdob\u00ed V\u00e1noc m\u016f\u017ee b\u00fdt ide\u00e1ln\u00ed \u010das k probuzen\u00ed z\u00e1jmu o udr\u017eitelnost mezi firemn\u00edmi zam\u011bstnanci. 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