{"id":2504,"date":"2020-12-28T08:34:08","date_gmt":"2020-12-28T08:34:08","guid":{"rendered":"https:\/\/greendock.cz\/?p=2504"},"modified":"2022-01-21T18:58:07","modified_gmt":"2022-01-21T18:58:07","slug":"jak-mladi-lide-vnimaji-zmenu-klimatu","status":"publish","type":"post","link":"https:\/\/greendock.cz\/en\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/","title":{"rendered":"Jak mlad\u00ed lid\u00e9 vn\u00edmaj\u00ed zm\u011bnu klimatu?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2504\" class=\"elementor elementor-2504\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aeb8444 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aeb8444\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98c47a2\" data-id=\"98c47a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc7e6b0 elementor-widget elementor-widget-text-editor\" data-id=\"bc7e6b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Mlad\u00ed lid\u00e9 budou \u010delit t\u011bm nejhor\u0161\u00edm dopad\u016fm klimatick\u00e9 zm\u011bny. Budou tak\u00e9 jednou z posledn\u00edch generac\u00ed, kter\u00e1 m\u016f\u017ee pro \u00fa\u010dinn\u00e9 zm\u00edrn\u011bn\u00ed klimatick\u00e9 zm\u011bny n\u011bco ud\u011blat. Organizace \u010clov\u011bk v t\u00edsni n\u00e1s oslovila, abychom j\u00ed pomohli nal\u00e9zt nejlep\u0161\u00ed cestu pro navazov\u00e1n\u00ed dialogu o klimatick\u00e9 zm\u011bn\u011b s mlad\u00fdmi lidmi.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ad889 elementor-widget elementor-widget-heading\" data-id=\"58ad889\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">N\u00e1\u0161 p\u0159\u00edstup<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd99af elementor-widget elementor-widget-text-editor\" data-id=\"2dd99af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Abychom do detailu porozum\u011bli nastupuj\u00edc\u00ed generaci, zmapovali jsme ve spolupr\u00e1ci s t\u00fdmem z Katedry environment\u00e1ln\u00edch stud\u00ed\u00ed Masarykovy univerzity \u017eivotn\u00ed hodnoty, postoje a chov\u00e1n\u00ed souvisej\u00edc\u00ed se zm\u011bnou klimatu u bezm\u00e1la 1000 mlad\u00fdch \u010cech\u016f.<\/h5>\n<h5>P\u0159i v\u00fdzkumu jsme si dali z\u00e1le\u017eet, abychom neopomn\u011bli lidi, kte\u0159\u00ed \u010dasto v b\u011b\u017en\u00fdch \u0161et\u0159en\u00edch chyb\u00ed. Nap\u0159\u00edklad ti, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed internet z\u0159\u00eddka, nebo lid\u00e9, kte\u0159\u00ed bydl\u00ed v mal\u00fdch vesni\u010dk\u00e1ch na okraji republiky. Jedin\u011b tak jsme m\u011bli jistotu, \u017ee z\u00edsk\u00e1me skute\u010dn\u011b reprezentativn\u00ed obraz \u010desk\u00e9 spole\u010dnosti.<\/h5>\n<h5>A\u010dkoli se to nemus\u00ed zd\u00e1t, z\u00edskat samotn\u00e1 data je snaz\u0161\u00ed \u010d\u00e1st\u00ed v\u00fdzkumu. Porozum\u011bt jim a vyextrahovat z nich hodnotn\u00e9 informace je mnohem t\u011b\u017e\u0161\u00ed \u00fakol. V t\u00fdmu jsme se spolehli na na\u0161e datov\u00e9 analytiky a soci\u00e1ln\u00ed psychology, kte\u0159\u00ed maj\u00ed mnohaletou zku\u0161enost v psychometrice a pokro\u010dil\u00fdch statistick\u00fdch metod\u00e1ch. V\u00fdsledkem na\u0161\u00ed pr\u00e1ce je podrobn\u00fd obraz mlad\u00e9 generace \u2013 jej\u00edch postoj\u016f, znalost\u00ed a dovednost\u00ed t\u00fdkaj\u00edc\u00edch se klimatick\u00e9 zm\u011bny.<\/h5>\n<h5>V\u00fdsledky na\u0161\u00ed pr\u00e1ce n\u00e1m umo\u017e\u0148uj\u00ed z\u00edskat velmi p\u0159esn\u00e9 odpov\u011bdi na ot\u00e1zky <em>Komu sou\u010dasn\u00e1 generace mlad\u00fdch lid\u00ed nejv\u00edce v\u011b\u0159\u00ed? Jak\u00e9 \u017eivotn\u00ed hodnoty jsou pro ni v kontextu zm\u011bny klimatu nejd\u016fle\u017eit\u011bj\u0161\u00ed? Do jak\u00e9 m\u00edry sou\u010dasn\u00e1 generace rozum\u00ed tomu, jak zm\u011bna klimatu souvis\u00ed s dal\u0161\u00edmi glob\u00e1ln\u00edmi jevy? Jak se odpov\u011bdi na tyto ot\u00e1zky li\u0161\u00ed v z\u00e1vislosti na \u017eivotn\u00edm stylu, existuj\u00edc\u00edch postoj\u00edch a chov\u00e1n\u00ed konkr\u00e9tn\u00edho mlad\u00e9ho \u010dlov\u011bka?<\/em><\/h5>\n<h5>Odpov\u011bdi na ot\u00e1zky jako jsou ty v\u00fd\u0161e budou slou\u017eit jako opora pro tvorbu environment\u00e1ln\u00edch program\u016f, kter\u00e9 d\u00e1vaj\u00ed mlad\u00fdm lidem hlas v \u0159e\u0161en\u00ed klimatick\u00e9 zm\u011bny \u2013 zp\u016fsobem, kter\u00fd rezonuje s jejich \u017eivotn\u00edmi hodnotami a postoji.<\/h5>\n<h5>Na projektu pracovali: <strong>Ond\u0159ej K\u00e1cha, J\u00e1chym Vintr, Ad\u00e9la Beckov\u00e1<\/strong><br>&nbsp;<br>\nProjekt jsme realizovali ve spolupr\u00e1ci s Janem Krajhanzlem, Tom\u00e1\u0161em Chabadou a Renatou Svobodovou z Katedry environment\u00e1ln\u00edch studi\u00ed MU.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652e166 elementor-widget elementor-widget-text-editor\" data-id=\"652e166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>\u0158e\u0161\u00ed va\u0161e organizace, jak klimatickou zm\u011bnu komunikovat konkr\u00e9tn\u00edm segment\u016fm lid\u00ed?\n<span style=\"color: #bbdb7e;\">\u279c<\/span> <a href=\"https:\/\/greendock.cz\/en\/behavioralni-diagnostika-a-segmentace\/\" target=\"_blank\" rel=\"noopener\">Pod\u00edvejte se, jak v\u00e1m m\u016f\u017eeme pomoci.<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mlad\u00ed lid\u00e9 budou \u010delit t\u011bm nejhor\u0161\u00edm dopad\u016fm klimatick\u00e9 zm\u011bny. Budou tak\u00e9 jednou z posledn\u00edch generac\u00ed, kter\u00e1 m\u016f\u017ee pro \u00fa\u010dinn\u00e9 zm\u00edrn\u011bn\u00ed klimatick\u00e9 zm\u011bny n\u011bco ud\u011blat. Organizace \u010clov\u011bk v t\u00edsni n\u00e1s oslovila, abychom j\u00ed pomohli nal\u00e9zt nejlep\u0161\u00ed cestu pro navazov\u00e1n\u00ed dialogu o klimatick\u00e9 zm\u011bn\u011b s mlad\u00fdmi lidmi. N\u00e1\u0161 p\u0159\u00edstup Abychom do detailu porozum\u011bli nastupuj\u00edc\u00ed generaci, zmapovali jsme [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nase-projekty","8":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak mlad\u00ed lid\u00e9 vn\u00edmaj\u00ed zm\u011bnu klimatu? - Green Dock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greendock.cz\/en\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak mlad\u00ed lid\u00e9 vn\u00edmaj\u00ed zm\u011bnu klimatu? - Green Dock\" \/>\n<meta property=\"og:description\" content=\"Mlad\u00ed lid\u00e9 budou \u010delit t\u011bm nejhor\u0161\u00edm dopad\u016fm klimatick\u00e9 zm\u011bny. Budou tak\u00e9 jednou z posledn\u00edch generac\u00ed, kter\u00e1 m\u016f\u017ee pro \u00fa\u010dinn\u00e9 zm\u00edrn\u011bn\u00ed klimatick\u00e9 zm\u011bny n\u011bco ud\u011blat. Organizace \u010clov\u011bk v t\u00edsni n\u00e1s oslovila, abychom j\u00ed pomohli nal\u00e9zt nejlep\u0161\u00ed cestu pro navazov\u00e1n\u00ed dialogu o klimatick\u00e9 zm\u011bn\u011b s mlad\u00fdmi lidmi. N\u00e1\u0161 p\u0159\u00edstup Abychom do detailu porozum\u011bli nastupuj\u00edc\u00ed generaci, zmapovali jsme [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greendock.cz\/en\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Dock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GreenDockCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T08:34:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T18:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greendock.cz\/wp-content\/uploads\/2020\/12\/elevate-nYgy58eb9aw-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1823\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ond\u0159ej K\u00e1cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GreenDockCZ\" \/>\n<meta name=\"twitter:site\" content=\"@GreenDockCZ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ond\u0159ej K\u00e1cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/\"},\"author\":{\"name\":\"Ond\u0159ej K\u00e1cha\",\"@id\":\"https:\/\/greendock.cz\/#\/schema\/person\/aa879166f5c29a27b771952d4a886e36\"},\"headline\":\"Jak mlad\u00ed lid\u00e9 vn\u00edmaj\u00ed zm\u011bnu klimatu?\",\"datePublished\":\"2020-12-28T08:34:08+00:00\",\"dateModified\":\"2022-01-21T18:58:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\/\/greendock.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greendock.cz\/wp-content\/uploads\/2020\/12\/elevate-nYgy58eb9aw-unsplash-scaled.jpg\",\"articleSection\":[\"Na\u0161e projekty\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/\",\"url\":\"https:\/\/greendock.cz\/nase-projekty\/jak-mladi-lide-vnimaji-zmenu-klimatu\/\",\"name\":\"Jak mlad\u00ed lid\u00e9 vn\u00edmaj\u00ed zm\u011bnu klimatu? 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