{"id":2793,"date":"2021-01-14T21:25:44","date_gmt":"2021-01-14T21:25:44","guid":{"rendered":"https:\/\/greendock.cz\/?p=2793"},"modified":"2022-01-21T19:17:16","modified_gmt":"2022-01-21T19:17:16","slug":"publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti","status":"publish","type":"post","link":"https:\/\/greendock.cz\/en\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/","title":{"rendered":"P\u0159\u00edru\u010dka pro organizace: Jak pomoci lidem p\u0159ekon\u00e1vat p\u0159ek\u00e1\u017eky na cest\u011b za udr\u017eitelnost\u00ed"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2793\" class=\"elementor elementor-2793\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73c446b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73c446b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c1cb93f\" data-id=\"2c1cb93f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a62b227 elementor-widget elementor-widget-text-editor\" data-id=\"1a62b227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Rostouc\u00ed po\u010det m\u011bst, firem a neziskov\u00fdch organizac\u00ed usiluje o p\u0159iveden\u00ed sv\u00fdch ob\u010dan\u016f, z\u00e1kazn\u00edk\u016f a p\u0159\u00edznivc\u016f k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed. Zm\u011bna chov\u00e1n\u00ed je obt\u00ed\u017en\u00e1. Zahrnuje pr\u00e1ci s lidskou motivac\u00ed, emocemi a <a href=\"https:\/\/greendock.cz\/en\/heuristiky-a-zkresleni\/\" target=\"_blank\" rel=\"noopener\">my\u0161lenkov\u00fdmi heuristikami<\/a>,&nbsp;kter\u00e9 nejsou p\u0159irozen\u00fdm hern\u00edm polem&nbsp; technicky zalo\u017een\u00fdch t\u00fdm\u016f.<\/h5>\n<h5>Proto jsme v Green Dock vyvinuli praktickou p\u0159\u00edru\u010dku pro environment\u00e1ln\u00ed iniciativy, kter\u00e1 usnad\u0148uje systematickou pr\u00e1ci s psychologick\u00fdmi p\u0159ek\u00e1\u017ekami k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed. Materi\u00e1l mohou organizace vyu\u017e\u00edt p\u0159i tvorb\u011b kampan\u00ed, slu\u017eeb a program\u016f, jejich\u017e c\u00edlem je zm\u011bnit chov\u00e1n\u00ed lid\u00ed na udr\u017eiteln\u011bj\u0161\u00ed.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c82d8 elementor-widget elementor-widget-image\" data-id=\"06c82d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/com-b-1024x580.png\" class=\"attachment-large size-large wp-image-2799\" alt=\"\" srcset=\"https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/com-b-1024x580.png 1024w, https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/com-b-300x170.png 300w, https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/com-b-768x435.png 768w, https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/com-b-1536x870.png 1536w, https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/com-b.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885d7b7 elementor-widget elementor-widget-text-editor\" data-id=\"885d7b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Model zm\u011bny chov\u00e1n\u00ed COM-B (<a href=\"https:\/\/implementationscience.biomedcentral.com\/articles\/10.1186\/1748-5908-6-42\" target=\"_blank\" rel=\"noopener\">1<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d7bf2 elementor-widget elementor-widget-text-editor\" data-id=\"d1d7bf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>P\u0159\u00edru\u010dka stav\u00ed na modelu <b>COM-B<\/b> (C &#8211; capability, O &#8211; opportunity, M &#8211; motivation, B &#8211; behaviour), kter\u00fd byl vyvinut\u00fd v\u00fdzkumn\u00fdm t\u00fdmem S. Michie na University College London (<a href=\"https:\/\/implementationscience.biomedcentral.com\/articles\/10.1186\/1748-5908-6-42\" target=\"_blank\" rel=\"noopener\">1<\/a>). Tento model vyu\u017e\u00edvaj\u00ed behavior\u00e1ln\u00ed organizace po cel\u00e9m sv\u011bt\u011b, aby dok\u00e1zaly l\u00e9pe porozum\u011bt individu\u00e1ln\u00edm bari\u00e9r\u00e1m k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed a vyv\u00edjet intervence, kter\u00e9 tyto bari\u00e9ry odstra\u0148uj\u00ed.<\/h5><h5>V publikaci na \u010dty\u0159ech sc\u00e9n\u00e1\u0159\u00edch ukazujeme, jak mohou m\u011bsta a organizace vyu\u017e\u00edt COM-B p\u0159i tvorb\u011b environment\u00e1ln\u00edch program\u016f, kampan\u00ed a slu\u017eeb.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ba0a2 elementor-widget elementor-widget-button\" data-id=\"81ba0a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/greendock.cz\/wp-content\/uploads\/2021\/02\/greendock-zmena-klimatu-je-o-zmene-chovani.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">St\u00e1hn\u011bte si p\u0159\u00edru\u010dku<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05869e2 elementor-widget elementor-widget-text-editor\" data-id=\"05869e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"font-size: 1.em; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: inherit; text-align: inherit;\">Na projektu pracovali: <\/span><b style=\"font-size: 1.em; font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: inherit;\">Ond\u0159ej R\u00fddlo, Eli\u0161ka Skarolkov\u00e1, Linda Soukupov\u00e1, Barbora Vav\u0159ichov\u00e1, Ond\u0159ej K\u00e1cha<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\/* odstranit zobrazov\u00e1n\u00ed nadpis\u016f str\u00e1nek na cel\u00e9m webu*\/.page .entry-title {display: none;} \/* odstranit zobrazov\u00e1n\u00ed nadpis\u016f str\u00e1nek na cel\u00e9m webu*\/.page .entry-title {display: none;} Rostouc\u00ed po\u010det m\u011bst, firem a neziskov\u00fdch organizac\u00ed usiluje o p\u0159iveden\u00ed sv\u00fdch ob\u010dan\u016f, z\u00e1kazn\u00edk\u016f a p\u0159\u00edznivc\u016f k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed. Zm\u011bna chov\u00e1n\u00ed je obt\u00ed\u017en\u00e1. Zahrnuje pr\u00e1ci s lidskou motivac\u00ed, emocemi a my\u0161lenkov\u00fdmi heuristikami,&nbsp;kter\u00e9 nejsou p\u0159irozen\u00fdm [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nase-projekty","8":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159\u00edru\u010dka pro organizace: Jak pomoci lidem p\u0159ekon\u00e1vat p\u0159ek\u00e1\u017eky na cest\u011b za udr\u017eitelnost\u00ed - Green Dock<\/title>\n<meta name=\"description\" content=\"Rostouc\u00ed po\u010det m\u011bst, firem a neziskov\u00fdch organizac\u00ed usiluje o p\u0159iveden\u00ed sv\u00fdch ob\u010dan\u016f, z\u00e1kazn\u00edk\u016f a p\u0159\u00edznivc\u016f k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed. Zm\u011bna chov\u00e1n\u00ed je obt\u00ed\u017en\u00e1. Zahrnuje pr\u00e1ci s lidskou motivac\u00ed, emocemi a my\u0161lenkov\u00fdmi heuristikami, kter\u00e9 nejsou p\u0159irozen\u00fdm hern\u00edm polem technicky zalo\u017een\u00fdch t\u00fdm\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greendock.cz\/en\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edru\u010dka pro organizace: Jak pomoci lidem p\u0159ekon\u00e1vat p\u0159ek\u00e1\u017eky na cest\u011b za udr\u017eitelnost\u00ed - Green Dock\" \/>\n<meta property=\"og:description\" content=\"Rostouc\u00ed po\u010det m\u011bst, firem a neziskov\u00fdch organizac\u00ed usiluje o p\u0159iveden\u00ed sv\u00fdch ob\u010dan\u016f, z\u00e1kazn\u00edk\u016f a p\u0159\u00edznivc\u016f k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed. Zm\u011bna chov\u00e1n\u00ed je obt\u00ed\u017en\u00e1. Zahrnuje pr\u00e1ci s lidskou motivac\u00ed, emocemi a my\u0161lenkov\u00fdmi heuristikami, kter\u00e9 nejsou p\u0159irozen\u00fdm hern\u00edm polem technicky zalo\u017een\u00fdch t\u00fdm\u016f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greendock.cz\/en\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Dock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GreenDockCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T21:25:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T19:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/casey-horner-4rDCa5hBlCs-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1709\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ond\u0159ej K\u00e1cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GreenDockCZ\" \/>\n<meta name=\"twitter:site\" content=\"@GreenDockCZ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ond\u0159ej K\u00e1cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/\"},\"author\":{\"name\":\"Ond\u0159ej K\u00e1cha\",\"@id\":\"https:\/\/greendock.cz\/#\/schema\/person\/aa879166f5c29a27b771952d4a886e36\"},\"headline\":\"P\u0159\u00edru\u010dka pro organizace: Jak pomoci lidem p\u0159ekon\u00e1vat p\u0159ek\u00e1\u017eky na cest\u011b za udr\u017eitelnost\u00ed\",\"datePublished\":\"2021-01-14T21:25:44+00:00\",\"dateModified\":\"2022-01-21T19:17:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/\"},\"wordCount\":306,\"publisher\":{\"@id\":\"https:\/\/greendock.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/casey-horner-4rDCa5hBlCs-unsplash-scaled.jpg\",\"articleSection\":[\"Na\u0161e projekty\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/\",\"url\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/\",\"name\":\"P\u0159\u00edru\u010dka pro organizace: Jak pomoci lidem p\u0159ekon\u00e1vat p\u0159ek\u00e1\u017eky na cest\u011b za udr\u017eitelnost\u00ed - Green Dock\",\"isPartOf\":{\"@id\":\"https:\/\/greendock.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/greendock.cz\/nase-projekty\/publikace-jak-pomoci-lidem-prekonavat-prekazky-na-ceste-za-udrzitelnosti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greendock.cz\/wp-content\/uploads\/2021\/01\/casey-horner-4rDCa5hBlCs-unsplash-scaled.jpg\",\"datePublished\":\"2021-01-14T21:25:44+00:00\",\"dateModified\":\"2022-01-21T19:17:16+00:00\",\"description\":\"Rostouc\u00ed po\u010det m\u011bst, firem a neziskov\u00fdch organizac\u00ed usiluje o p\u0159iveden\u00ed sv\u00fdch ob\u010dan\u016f, z\u00e1kazn\u00edk\u016f a p\u0159\u00edznivc\u016f k udr\u017eiteln\u00e9mu chov\u00e1n\u00ed. 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