{"id":5957,"date":"2024-10-11T08:29:40","date_gmt":"2024-10-11T08:29:40","guid":{"rendered":"https:\/\/greendock.cz\/?p=5957"},"modified":"2025-03-19T20:42:35","modified_gmt":"2025-03-19T20:42:35","slug":"podporujeme-socialni-inovace","status":"publish","type":"post","link":"https:\/\/greendock.cz\/en\/metody\/podporujeme-socialni-inovace\/","title":{"rendered":"Spou\u0161t\u00edme nov\u00fd projekt na rozvoj behavior\u00e1ln\u00edho know-how v \u010desk\u00fdch neziskovk\u00e1ch!"},"content":{"rendered":"
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P\u0159ipravili jsme pro v\u00e1s rozhovor s na\u0161\u00edm zakladatelem Ond\u0159ejem K\u00e1chou o tom nejaktu\u00e1ln\u011bj\u0161\u00edm, co se zrovna v Green Docku d\u011bje! Pokud pozorn\u011b sledujete na\u0161e soci\u00e1ln\u00ed s\u00edt\u011b, jist\u011b u\u017e v\u00edte, \u017ee spou\u0161t\u00edme nov\u00fd projekt, ze kter\u00e9ho m\u00e1me velkou radost. V rozhovoru se dozv\u00edte v\u0161e, co by v\u00e1s o tomto projektu mohlo zaj\u00edmat.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ondro, p\u0159edstav n\u00e1m pros\u00edm, \u010deho se bude n\u00e1\u0161 nov\u00fd projekt t\u00fdkat.\u00a0<\/b><\/p>

C\u00edlem projektu je vybudovat kapacitu neziskov\u00fdch organizac\u00ed v aplikaci poznatk\u016f z psychologie, sociologie a dal\u0161\u00edch behavior\u00e1ln\u00edch v\u011bd p\u0159i tvorb\u011b r\u016fzn\u00fdch program\u016f a iniciativ. Dost \u010dasto se toti\u017e jedn\u00e1 o iniciativy, kter\u00e9 se sna\u017e\u00ed zm\u011bnit chov\u00e1n\u00ed n\u011bjak\u00e9 c\u00edlov\u00e9 skupiny. N\u011bkter\u00e9 neziskovky nap\u0159\u00edklad usiluj\u00ed o to, aby motivovali v\u00edc ob\u010dan\u016f k\u00a0zapojen\u00ed se do d\u011bn\u00ed ve sv\u00e9m m\u011bst\u011b. Jin\u00e9 se sna\u017e\u00ed o to, aby se lid\u00e9 v\u00edc zapojovali do dobrovoln\u00fdch iniciativ. Dal\u0161\u00ed neziskovky se sna\u017e\u00ed motivovat lidi k tomu, aby si dok\u00e1zali \u0159\u00edct o podporu v t\u011b\u017ek\u00fdch \u017eivotn\u00edch situac\u00edch. V\u011bnuj\u00ed se rozd\u00edln\u00fdm t\u00e9mat\u016fm, ale jednot\u00edc\u00ed linka t\u011bch projekt\u016f je zm\u011bna chov\u00e1n\u00ed konkr\u00e9tn\u00ed c\u00edlov\u00e9 skupiny. A s t\u00edm bychom pr\u00e1v\u011b r\u00e1di pomohli.\u00a0<\/span><\/p>

Green Dock je behavior\u00e1ln\u00ed studio, kter\u00e9 se soust\u0159ed\u00ed na zm\u011bnu chov\u00e1n\u00ed. M\u00e1me vlastn\u00ed metodiky, kter\u00e9 jsme p\u0159evzali ze zahrani\u010d\u00ed a b\u011bhem studia a pr\u00e1ce s organizacemi, jak neziskov\u00fdmi, tak i ve ve\u0159ejn\u00e9m a v soukrom\u00e9m sektoru. Tyto metodiky v\u00a0\u010cesku u\u017e n\u011bjakou dobu testujeme. Testovali jsme je na projektech s\u00a0organizacemi \u010clov\u011bk v t\u00edsni, N\u00e1rodn\u00ed s\u00ed\u0165 m\u00edstn\u00edch ak\u010dn\u00edch skupin a dal\u0161\u00edmi. Ukazuje se, \u017ee tyto metodiky organizac\u00edm opravdu pom\u00e1haj\u00ed. A prost\u0159edky, kter\u00e9 jsme z\u00edskali v\u00a0r\u00e1mci opera\u010dn\u00edho programu Zam\u011bstnanost plus od MPSV \u010cR, n\u00e1m pom\u016f\u017eou otestovat tyto metodiky v \u0161ir\u0161\u00edm m\u011b\u0159\u00edtku, proto\u017ee d\u00edky t\u011bmto prost\u0159edk\u016fm budeme schopni spolupracovat se t\u0159emi organizacemi z\u00e1rove\u0148. A d\u00edky tomu budeme moct otestovat, jestli ta zm\u00edn\u011bn\u00e1 metodika skute\u010dn\u011b p\u0159in\u00e1\u0161\u00ed organizac\u00edm p\u0159\u00ednos, nebo jestli ji pot\u0159ebuj\u00ed n\u011bjak\u00fdm zp\u016fsobem upravit, jestli je ta metodika opravdu aplikovateln\u00e1 nap\u0159\u00ed\u010d r\u016fzn\u00fdmi t\u00e9maty a podobn\u011b.\u00a0<\/span><\/p>

Na koho projekt c\u00edl\u00ed?\u00a0<\/b><\/p>

Projekt c\u00edl\u00ed na budov\u00e1n\u00ed kompetenc\u00ed neziskovek prim\u00e1rn\u011b v environment\u00e1ln\u00edm a soci\u00e1ln\u00edm sektoru. To znamen\u00e1, v tom environment\u00e1ln\u00edm neziskovky, kter\u00e9 se pohybuj\u00ed v t\u00e9matech jako ochrana p\u0159\u00edrody, klimatick\u00e1 zm\u011bna, energetick\u00e1 transformace. A v t\u00e9 soci\u00e1ln\u00ed oblasti p\u0159edev\u0161\u00edm pro neziskovky, kter\u00e9 se v\u011bnuj\u00ed t\u00e9mat\u016fm zam\u011bstnanosti, soci\u00e1ln\u00ed pr\u00e1ce a soci\u00e1ln\u00edch slu\u017eeb.\u00a0<\/span><\/p>

Jak\u00e9 organizace jsou do projektu zapojeny? A jak bude spolupr\u00e1ce vypadat?\u00a0<\/b><\/p>

M\u00e1me t\u0159i skv\u011bl\u00e9 partnery, je to Hnut\u00ed Duha, NESEHNUT\u00cd a Rubikon Centrum. <\/span>V\u0161echny t\u0159i organizace vstupuj\u00ed do spolupr\u00e1ce s\u00a0n\u011bjak\u00fdm sv\u00fdm projektem, kter\u00fd aktu\u00e1ln\u011b \u0159e\u0161\u00ed v jedn\u00e9 z v\u00fd\u0161e jmenovan\u00fdch oblast\u00ed. V r\u00e1mci spolupr\u00e1ce budeme my budovat jejich kompetence v\u00a0aplikaci on\u011bch behavior\u00e1ln\u00edch metodik a organizace se rovnou budou sna\u017eit aplikovat nov\u011b nau\u010den\u00e9 metody a taktiky do sv\u00fdch projekt\u016f. V\u00fdsledkem by m\u011bly b\u00fdt lep\u0161\u00ed verze jejich projekt\u016f, kter\u00e9 se li\u0161\u00ed v\u00a0tom, \u017ee vyu\u017e\u00edvaj\u00ed nau\u010den\u00e9 behavior\u00e1ln\u00ed poznatky.\u00a0<\/span><\/p>

Dok\u00e1\u017ee\u0161 \u0159\u00edct, jak\u00e1 pot\u0159eba st\u00e1la za vznikem tohoto projektu?<\/b><\/p>

U\u017e n\u011bjak\u00fd \u010das fungujeme v\u00a0environment\u00e1ln\u00edmi sektoru, \u010dasto ve spolupr\u00e1ci s\u00a0jin\u00fdmi organizacemi, a m\u00e1me d\u00edky tomu jasnou p\u0159edstavu o tom, na jak\u00fdch principech kampan\u011b organizac\u00ed funguj\u00ed. Roz\u0161\u00ed\u0159ili jsme tak\u00e9 dotazn\u00edk mezi \u010desk\u00fdmi neziskov\u00fdmi organizacemi a tam jsme zjistili, \u017ee velk\u00e1 \u010d\u00e1st neziskovek p\u0159istupuje ke kampan\u00edm a projekt\u016fm zam\u011b\u0159en\u00fdm na zm\u011bnu chov\u00e1n\u00ed pouze intuitivn\u011b, zkou\u0161\u00ed r\u016fzn\u00e9 postupy, \u010dasto se op\u00edraj\u00ed o marketingov\u00e9 strategie, a pak to bu\u010f funguje, nebo nefunguje. Zjistili jsme tak\u00e9, \u017ee organizace by cht\u011bly p\u0159istupovat ke kampan\u00edm v\u00edc systematicky, cht\u011bly by se nau\u010dit sv\u00e9 kampan\u011b l\u00e9pe testovat, testovat jejich dopad a implementovat strategie, kter\u00e9 u\u017e byly d\u0159\u00edve ov\u011b\u0159eny a jsou zalo\u017een\u00e9 na v\u011bdeck\u00fdch poznatc\u00edch. Z toho vyst\u00e1v\u00e1 ta pot\u0159eba, organizace si uv\u011bdomuj\u00ed, \u017ee by v n\u011b\u010dem k projekt\u016fm mohly p\u0159istupovat l\u00e9pe, a na druh\u00e9 stran\u011b stoj\u00ed Green Dock, kter\u00fd m\u00e1 pot\u0159ebn\u00e9 kompetence. Tento projekt n\u00e1m umo\u017en\u00ed tyto dv\u011b strany propojit a spolupracovat s\u00a0organizacemi na zlep\u0161ov\u00e1n\u00ed jejich behavior\u00e1ln\u00edch projekt\u016f.\u00a0<\/span><\/p>

M\u00e1te n\u011bjakou inspiraci ze zahrani\u010d\u00ed?\u00a0<\/b><\/p>

Inspiraci ze zahrani\u010d\u00ed m\u00e1me. Krom\u011b toho, \u017ee j\u00e1 pracuji v Green Docku, tak je\u0161t\u011b pracuji pro britskou firmu The Behavioralist, kde \u0159adu z t\u011bchto metodik aplikujeme a aplikujeme ji jak v neziskov\u00e9m sektoru, tak v tom ve\u0159ejn\u00e9m a soukrom\u00e9m. V\u00edme, \u017ee alespo\u0148 v\u00a0zahrani\u010d\u00ed tyto metodiky funguj\u00ed. K dispozici je tak\u00e9 \u0159ada p\u0159ev\u00e1\u017en\u011b zahrani\u010dn\u00edch v\u00fdzkum\u016f, kter\u00e9 ukazuj\u00ed, \u017ee systematick\u00e1 aplikace poznatk\u016f z behavior\u00e1ln\u00edch v\u011bd vede ke zlep\u0161en\u00ed nebo ke zv\u00fd\u0161en\u00ed \u00fa\u010dinnosti kampan\u00ed, kter\u00e9 neziskov\u00e9 organizace d\u011blaj\u00ed. V \u010cesku je ale podobn\u00fdch materi\u00e1l\u016f zat\u00edm m\u00e1lo. Nev\u00edme, jestli to funguje tak dob\u0159e, a cht\u011bli bychom tuto mezeru p\u0159eklenout.<\/span><\/p>

Jak dlouho projekt potrv\u00e1 a jak\u00e9 aktivity bude zahrnovat?\u00a0<\/b><\/p>

Projekt je napl\u00e1nov\u00e1n na 14 m\u011bs\u00edc\u016f. Budeme za\u010d\u00ednat podrobn\u00fdm mapov\u00e1n\u00edm toho, jak to te\u010f v zapojen\u00fdch organizac\u00edch funguje. Budeme se zaj\u00edmat, jak vznik\u00e1 projekt, kter\u00fd m\u00e1 za c\u00edl zm\u011bnit n\u011bjak\u00e9 chov\u00e1n\u00ed, a budeme mapovat nastaven\u00e9 procesy, abychom zjistili, kde jsou ty nejvhodn\u011bj\u0161\u00ed momenty, kdy mohou organizace behavior\u00e1ln\u00ed metodiky zakomponovat. Krom\u011b toho p\u0159ipravujeme \u00favodn\u00ed webin\u00e1\u0159, kter\u00fd bude k dispozici ve\u0159ejnosti a v\u0161ech neziskovk\u00e1m. Na n\u011bm poskytneme \u00favod do behavior\u00e1ln\u00edch v\u011bd a do potenci\u00e1l\u016f aplikace t\u00e9to discipl\u00edny v neziskov\u00e9m sektoru. Potom n\u00e1s \u010dek\u00e1 intenzivn\u00ed pr\u00e1ce s na\u0161imi partnery. Budeme m\u00edt n\u011bkolik workshop\u016f, na kter\u00fdch p\u0159ed\u00e1me organizac\u00edm metodiky a z\u00e1rove\u0148 jim budeme pom\u00e1hat rovnou ty metodiky aplikovat na konkr\u00e9tn\u00edch projektech, kter\u00e9 si p\u0159inesou. Mezi workshopy budeme ka\u017ed\u00e9 z organizac\u00ed poskytovat individu\u00e1ln\u00ed mentoring. Nakonec vytvo\u0159\u00edme obecn\u011bj\u0161\u00ed p\u0159\u00edru\u010dku pro neziskov\u00e9 organizace, kter\u00e1 bude m\u00edt za c\u00edl zprost\u0159edkovat to, co vytvo\u0159\u00edme spolu s Hnut\u00edm Duha, organizac\u00ed NESEHNUT\u00cd a Rubikon Centrem, v\u0161em organizac\u00edm.\u00a0<\/span><\/p>

Co bys nyn\u00ed doporu\u010dil t\u011bm, kter\u00e9 projekt zaujal a kte\u0159\u00ed se cht\u011bj\u00ed dozv\u011bd\u011bt v\u00edce?<\/b><\/p>

Ur\u010dit\u011b bych v\u0161echny r\u00e1d pozval na webin\u00e1\u0159, kter\u00fd se bude streamovat 17. \u0159\u00edjna od 17 hodin na na\u0161em LinkedInu a Facebooku, a d\u00e1le doporu\u010duji pr\u016fb\u011b\u017en\u011b sledovat n\u00e1\u0161 LinkedIn a odeb\u00edrat newsletter, kde budeme sd\u00edlet aktu\u00e1ln\u00ed informace. Pokud se jedn\u00e1 o organizaci, kter\u00e1 nepat\u0159\u00ed mezi na\u0161e implementa\u010dn\u00ed partnery, ale r\u00e1da by se v\u00edc zapojila, tak a\u0165 se n\u00e1m ur\u010dit\u011b nev\u00e1h\u00e1 ozvat a m\u016f\u017eeme se domluvit na spolupr\u00e1ci.\u00a0<\/span><\/p>

Projekt je spolufinancov\u00e1n z Opera\u010dn\u00edho programu Zam\u011bstnanost plus.<\/i><\/b><\/p>



<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

P\u0159ipravili jsme pro v\u00e1s rozhovor s na\u0161\u00edm zakladatelem Ond\u0159ejem K\u00e1chou o tom nejaktu\u00e1ln\u011bj\u0161\u00edm, co se zrovna v Green Docku d\u011bje! Pokud pozorn\u011b sledujete na\u0161e soci\u00e1ln\u00ed s\u00edt\u011b, jist\u011b u\u017e v\u00edte, \u017ee spou\u0161t\u00edme nov\u00fd projekt, ze kter\u00e9ho m\u00e1me velkou radost. V rozhovoru se dozv\u00edte v\u0161e, co by v\u00e1s o tomto projektu mohlo zaj\u00edmat.  Ondro, p\u0159edstav n\u00e1m pros\u00edm, […]<\/p>","protected":false},"author":1,"featured_media":5966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,3],"tags":[8,4,43],"class_list":{"0":"post-5957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metody","8":"category-nase-projekty","9":"tag-behavioralni-vedy","10":"tag-green-dock","11":"tag-neziskove-organizace","12":"czr-hentry"},"yoast_head":"\nSpou\u0161t\u00edme nov\u00fd projekt na rozvoj behavior\u00e1ln\u00edho know-how v \u010desk\u00fdch neziskovk\u00e1ch! - Green Dock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greendock.cz\/en\/metody\/podporujeme-socialni-inovace\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spou\u0161t\u00edme nov\u00fd projekt na rozvoj behavior\u00e1ln\u00edho know-how v \u010desk\u00fdch neziskovk\u00e1ch! - Green Dock\" \/>\n<meta property=\"og:description\" content=\"P\u0159ipravili jsme pro v\u00e1s rozhovor s na\u0161\u00edm zakladatelem Ond\u0159ejem K\u00e1chou o tom nejaktu\u00e1ln\u011bj\u0161\u00edm, co se zrovna v Green Docku d\u011bje! 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