{"id":6376,"date":"2025-07-29T11:54:43","date_gmt":"2025-07-29T11:54:43","guid":{"rendered":"https:\/\/greendock.cz\/?p=6376"},"modified":"2025-08-13T12:03:54","modified_gmt":"2025-08-13T12:03:54","slug":"jak-smerovat-turisty-k-udrzitelnemu-cestovani","status":"publish","type":"post","link":"https:\/\/greendock.cz\/en\/nase-projekty\/jak-smerovat-turisty-k-udrzitelnemu-cestovani\/","title":{"rendered":"Jak sm\u011b\u0159ovat turisty k udr\u017eiteln\u00e9mu cestov\u00e1n\u00ed?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6376\" class=\"elementor elementor-6376\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b514e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53b514e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aef633\" data-id=\"7aef633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d378dad elementor-widget elementor-widget-text-editor\" data-id=\"d378dad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0A\u010dkoliv v\u011bt\u0161ina turist\u016f tvrd\u00ed, \u017ee cht\u011bj\u00ed cestovat udr\u017eiteln\u011b, jejich skute\u010dn\u00e9 chov\u00e1n\u00ed tomu mnohdy neodpov\u00edd\u00e1. <\/strong><span style=\"background-color: inherit; text-align: inherit;\"><b style=\"font-size: 19.2px;\">Ve spolupr\u00e1ci s <\/b><span style=\"font-size: 19.2px;\"><b>\u010ceskou centr\u00e1lou cestovn\u00edho ruchu<\/b><\/span><b style=\"font-size: 19.2px;\">\u00a0(Czech Tourism) p\u0159ich\u00e1z\u00edme s praktick\u00fdm n\u00e1vodem, jak mohou cestovn\u00ed agentury, rekrea\u010dn\u00ed za\u0159\u00edzen\u00ed a po\u0159adatel\u00e9 z\u00e1jezd\u016f po\u0161\u0165ouch\u00e1vat cestovatele k udr\u017eiteln\u011bj\u0161\u00edm rozhodnut\u00edm b\u011bhem dovolen\u00e9.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d5dbd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9d5dbd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5038567 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5038567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mnoho \u010cech\u016f by r\u00e1do pl\u00e1novalo udr\u017eiteln\u011bj\u0161\u00ed dovolenou. Jenom\u017ee mnohdy se takov\u00e9 z\u00e1m\u011bry minou se skute\u010dn\u00fdm chov\u00e1n\u00edm (tzv.\u00a0<\/span><a href=\"https:\/\/thedecisionlab.com\/reference-guide\/psychology\/intention-action-gap\" target=\"_blank\" rel=\"noopener\">intention-action gap<\/a><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Hotely, cestovn\u00ed agentury a restaurace mohou aktivn\u011b dopom\u00e1hat turist\u016fm k udr\u017eiteln\u00e9mu rozhodov\u00e1n\u00ed b\u011bhem dovolen\u00e9. Spolu s Czech Tourism jsme p\u0159ipravili sadu behavior\u00e1ln\u00edch technik a p\u0159\u00edklad\u016f, jak na to. Tyto techniky vych\u00e1z\u00ed z modelu\u00a0 EAST (Easy, Attractive, Social, Timely), jej\u00ed\u017e autorem je britsk\u00e1 organizace <\/span><a href=\"https:\/\/www.bi.team\/wp-content\/uploads\/2015\/07\/BIT-Publication-EAST_FA_WEB.pdf\"><i><span style=\"font-weight: 400;\">Behavioural Insights Team<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Ud\u011blejte to snadn\u00e9<\/i><\/b><span style=\"font-weight: 400;\">. Lid\u00e9, obzvl\u00e1\u0161\u0165 na dovolen\u00e9, vol\u00ed cestu nejmen\u0161\u00edho \u00fasil\u00ed. Udr\u017eiteln\u00e9 volby by proto m\u011bly b\u00fdt co nejv\u00edce dosa\u017eiteln\u00e9 \u2013 kdekoliv je to mo\u017en\u00e9, nastavte ekologickou variantu jako v\u00fdchoz\u00ed. Nap\u0159\u00edklad, pokud si host v restauraci odn\u00e1\u0161\u00ed j\u00eddlo s sebou, nep\u0159ikl\u00e1dejte automaticky jednor\u00e1zov\u00e9 p\u0159\u00edbory, pouze pokud o n\u011b z\u00e1kazn\u00edk po\u017e\u00e1d\u00e1. Zlep\u0161ete tak\u00e9 p\u0159\u00edstup k lok\u00e1ln\u00edmu a rostlinn\u00e9mu stravov\u00e1n\u00ed, nap\u0159. skrze za\u0159azen\u00ed v\u00edce takov\u00fdch variant do j\u00eddeln\u00ed\u010dku.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Ud\u011blejte to l\u00e1kav\u00e9.<\/i><\/b><span style=\"font-weight: 400;\"> Lid\u00e9 reaguj\u00ed na odm\u011bny a okam\u017eit\u00e9 pot\u011b\u0161en\u00ed \u2013 mal\u00e1 sleva, d\u00e1rek, nebo i jednoduch\u00e9 pod\u011bkov\u00e1n\u00ed mohou v\u00fdrazn\u011b zv\u00fd\u0161it ochotu zvolit udr\u017eiteln\u011bj\u0161\u00ed variantu. P\u0159\u00edkladem jsou \u0161v\u00fdcarsk\u00e1 st\u0159ediska, kter\u00e1 nab\u00edz\u00ed slevu na skipas pro zahrani\u010dn\u00ed turisty, kte\u0159\u00ed p\u0159ijedou z domova vlakem m\u00edsto auta.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Ud\u011blejte to spole\u010densk\u00e9.<\/i><\/b><span style=\"font-weight: 400;\"> O\u010dek\u00e1van\u00e9 chov\u00e1n\u00ed ostatn\u00edch na n\u00e1s m\u00e1 v\u011bt\u0161\u00ed vliv, ne\u017e si uv\u011bdomujeme. Pokud v\u011bt\u0161ina host\u016f opakovan\u011b pou\u017e\u00edv\u00e1 hotelov\u00e9 ru\u010dn\u00edky nebo si vyb\u00edr\u00e1 vegetari\u00e1nsk\u00e9 j\u00eddlo, uka\u017ete to, abyste ke zm\u011bn\u011b motivovali i dal\u0161\u00ed turisty. M\u016f\u017eete tak\u00e9 rozhodov\u00e1n\u00ed host\u016f mezi udr\u017eitelnou a neudr\u017eitelnou volbou p\u0159esunout do ve\u0159ejn\u00e9ho prost\u0159ed\u00ed \u2013 m\u00edsto kliknut\u00ed ve formul\u00e1\u0159i budou svou volbu oznamovat na recepci.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Zvolte spr\u00e1vn\u00fd okam\u017eik<\/i><\/b><span style=\"font-weight: 400;\">. Na\u010dasov\u00e1n\u00ed je kl\u00ed\u010dov\u00e9, lid\u00e9 jsou nejv\u00edce otev\u0159eni ke zm\u011bn\u00e1m, tedy i k udr\u017eitelnosti, p\u0159i p\u0159\u00edjezdu. D\u00e1le pomoc\u00ed email\u016f, let\u00e1k\u016f i osobn\u011b p\u0159ipom\u00ednejte z\u00e1m\u011br turist\u016f chovat se udr\u017eiteln\u011b k m\u00edstu, kter\u00e9 nav\u0161t\u011bvuj\u00ed.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Zaj\u00edmaj\u00ed v\u00e1s tyto techniky do detailu? Nahl\u00e9dn\u011bte do materi\u00e1lu n\u00ed\u017ee:<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-6378 size-large\" src=\"https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager-pdf-1-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager-pdf-1-1024x724.jpg 1024w, https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager-pdf-1-300x212.jpg 300w, https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager-pdf-1-768x543.jpg 768w, https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager-pdf-1-1536x1087.jpg 1536w, https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager-pdf-1-2048x1449.jpg 2048w, https:\/\/greendock.cz\/wp-content\/uploads\/2025\/07\/Czech-Tourism-2-pager-pdf-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><\/p><p>Chcete hloub\u011bji rozvinout sv\u00e9 dovednosti v aplikaci behavior\u00e1ln\u00edho know how v kontextu turismu a cestov\u00e1n\u00ed? <a href=\"https:\/\/elearning.visitczechia.com\/enrol\/index.php?id=30\" target=\"_blank\" rel=\"noopener\">Vyzkou\u0161ejte bezplatn\u00fd online kurz<\/a>, kter\u00fd na sv\u00fdch str\u00e1nk\u00e1ch nab\u00edz\u00ed Czech Tourism!<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp;A\u010dkoliv v\u011bt\u0161ina turist\u016f tvrd\u00ed, \u017ee cht\u011bj\u00ed cestovat udr\u017eiteln\u011b, jejich skute\u010dn\u00e9 chov\u00e1n\u00ed tomu mnohdy neodpov\u00edd\u00e1. Ve spolupr\u00e1ci s \u010ceskou centr\u00e1lou cestovn\u00edho ruchu&nbsp;(Czech Tourism) p\u0159ich\u00e1z\u00edme s praktick\u00fdm n\u00e1vodem, jak mohou cestovn\u00ed agentury, rekrea\u010dn\u00ed za\u0159\u00edzen\u00ed a po\u0159adatel\u00e9 z\u00e1jezd\u016f po\u0161\u0165ouch\u00e1vat cestovatele k udr\u017eiteln\u011bj\u0161\u00edm rozhodnut\u00edm b\u011bhem dovolen\u00e9. Mnoho \u010cech\u016f by r\u00e1do pl\u00e1novalo udr\u017eiteln\u011bj\u0161\u00ed dovolenou. Jenom\u017ee mnohdy se takov\u00e9 z\u00e1m\u011bry minou [&hellip;]<\/p>","protected":false},"author":1,"featured_media":6401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,4,43],"class_list":{"0":"post-6376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nase-projekty","8":"tag-behavioralni-vedy","9":"tag-green-dock","10":"tag-neziskove-organizace","11":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak sm\u011b\u0159ovat turisty k udr\u017eiteln\u00e9mu cestov\u00e1n\u00ed? - Green Dock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greendock.cz\/en\/nase-projekty\/jak-smerovat-turisty-k-udrzitelnemu-cestovani\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak sm\u011b\u0159ovat turisty k udr\u017eiteln\u00e9mu cestov\u00e1n\u00ed? - Green Dock\" \/>\n<meta property=\"og:description\" content=\"&nbsp;A\u010dkoliv v\u011bt\u0161ina turist\u016f tvrd\u00ed, \u017ee cht\u011bj\u00ed cestovat udr\u017eiteln\u011b, jejich skute\u010dn\u00e9 chov\u00e1n\u00ed tomu mnohdy neodpov\u00edd\u00e1. 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