{"id":6473,"date":"2025-08-26T10:21:53","date_gmt":"2025-08-26T10:21:53","guid":{"rendered":"https:\/\/greendock.cz\/?p=6473"},"modified":"2025-08-26T10:21:55","modified_gmt":"2025-08-26T10:21:55","slug":"pripravovana-prirucka-jak-aplikovat-behavioralni-know-how-v-neziskovych-organizacich","status":"publish","type":"post","link":"https:\/\/greendock.cz\/en\/metody\/pripravovana-prirucka-jak-aplikovat-behavioralni-know-how-v-neziskovych-organizacich\/","title":{"rendered":"P\u0159ipravovan\u00e1 p\u0159\u00edru\u010dka: Jak aplikovat behavior\u00e1ln\u00ed know-how v neziskov\u00fdch organizac\u00edch"},"content":{"rendered":"
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Autor p\u0159ipravovan\u00e9 p\u0159\u00edru\u010dky Petrem Schmied v n\u00e1sleduj\u00edc\u00edm rozhovoru odpov\u00edd\u00e1 na ot\u00e1zky ohledn\u011b p\u0159ipravovan\u00e9 p\u0159\u00edru\u010dky, kterou p\u0159edstav\u00edme 9. \u0159\u00edjna na konferenci Jak na zm\u011bnu<\/em><\/strong>. V rozhovoru se dozv\u00edte o obsahu p\u0159\u00edru\u010dky, pro koho je ur\u010den\u00e1 a jak konkr\u00e9tn\u011b neziskov\u00fdm organizac\u00edm m\u016f\u017ee pomoct. Na konci rozhovoru se tak\u00e9 do\u010dtete, pro\u010d zv\u00e1\u017eit \u00fa\u010dast na p\u0159ipravovan\u00e9 konferenci.\u00a0<\/span><\/b><\/p>\n

\u00a0<\/p>\n

O \u010dem p\u0159\u00edru\u010dka je a pro koho je ur\u010den\u00e1?<\/b><\/p>\n

P\u0159\u00edru\u010dka je pro v\u0161echny, kdo cht\u011bj\u00ed ve sv\u00e9 organizaci <\/span>rozpohybovat zm\u011bnu<\/b> \u2013 hlavn\u011b pro pracovnice a pracovn\u00edky neziskovek, kte\u0159\u00ed n\u011bkdy zkusili p\u0159esv\u011bd\u010dit lidi, aby d\u011blali n\u011bco prosp\u011b\u0161n\u00e9ho, a zjistili, \u017ee to \u010dasto nen\u00ed snadn\u00e9. Je jedno, jestli bojujete za \u010dist\u011bj\u0161\u00ed m\u011bsta, men\u0161\u00ed zadlu\u017een\u00ed, nebo chcete, aby lid\u00e9 v\u00edc dobrovolni\u010dili \u010di v\u00e1m pravideln\u011b darovali pen\u00edze. Na\u0161e p\u0159\u00edru\u010dka v\u00e1m rychle a srozumiteln\u011b uk\u00e1\u017ee, jak m\u016f\u017eete lidi motivovat ke k\u00fd\u017een\u00e9 zm\u011bn\u011b a jak jim ji m\u016f\u017eete usnadnit.<\/span><\/b><\/p>\n

\u00a0<\/p>\n

Co si m\u016f\u017eeme p\u0159edstavit pod \u201cbehavior\u00e1ln\u00edmi principy\/behavior\u00e1ln\u00edm know-how\u201d a pro\u010d jsou relevantn\u00ed pro neziskov\u00e9 organizace?<\/b><\/p>\n

Behavior\u00e1ln\u00ed principy jsou vlastn\u011b takov\u00e9 \u201en\u00e1vody na lidi\u201c \u2013 jde o poznatky z psychologie, ekonomie a dal\u0161\u00edch obor\u016f o tom, pro\u010d d\u011bl\u00e1me to, co d\u011bl\u00e1me (nebo taky ned\u011bl\u00e1me, co v\u0161ichni \u0159\u00edkaj\u00ed, \u017ee je spr\u00e1vn\u00e9). Pro neziskovky je to zcela z\u00e1sadn\u00ed t\u00e9ma: <\/span>\u010dasto cht\u011bj\u00ed zm\u011bnit chov\u00e1n\u00ed \u2013 jen\u017ee to nejde jen pouh\u00fdm informov\u00e1n\u00edm<\/b>. Kl\u00ed\u010dov\u00e9 je v\u011bd\u011bt, co lidem <\/span>br\u00e1n\u00ed ve zm\u011bn\u011b a co je motivuje<\/b>, a na z\u00e1klad\u011b toho postavit va\u0161i strategii. Ta by m\u011bla hlavn\u011b sni\u017eovat hlavn\u00ed p\u0159ek\u00e1\u017eky a zvy\u0161ovat motivaci ke zm\u011bn\u011b.<\/span><\/b><\/p>\n

\u00a0<\/p>\n

Co p\u0159\u00edru\u010dka obsahuje?<\/b><\/p>\n

Je to velmi praktick\u00fd <\/span>n\u00e1vod rozd\u011blen\u00fd do \u0161esti krok\u016f<\/b> \u2013 od stanoven\u00ed c\u00edle a\u017e po vyhodnocen\u00ed, co vlastn\u011b fungovalo (a co ne). Najdete tam:<\/span><\/p>\n

    \n
  • konkr\u00e9tn\u00ed \u00fakoly,<\/span><\/li>\n
  • p\u0159\u00edklady z \u010ceska i zahrani\u010d\u00ed,<\/span><\/li>\n
  • pracovn\u00ed checklisty,<\/span><\/li>\n
  • a hodn\u011b u\u017eite\u010dn\u00fdch tip\u016f.<\/span><\/li>\n<\/ul>\n

    P\u0159\u00edru\u010dku m\u016f\u017eete vn\u00edmat jakou takovou kucha\u0159ku p\u0159ipravenou na z\u00e1klad\u011b des\u00edtek let zku\u0161enost\u00ed. \u010c\u00edm v\u00edce vyu\u017eijete, co nab\u00edz\u00ed, t\u00edm v\u011bt\u0161\u00ed m\u00e1 v\u00e1\u0161 projekt \u0161anci na \u00fasp\u011bch.<\/span><\/b><\/p>\n

    \u00a0<\/p>\n

    V jak\u00fdch konkr\u00e9tn\u00edch aktivit\u00e1ch a \u010dinnostech neziskov\u00fdch organizac\u00ed mohou b\u00fdt principy z metodiky vyu\u017eity?<\/b><\/p>\n

    Prakticky v \u010demkoli, kde chcete, aby lid\u00e9 ud\u011blali n\u011bco nov\u00e9ho nebo jinak: p\u0159i kampan\u00edch (t\u0159eba t\u0159\u00edd\u011bn\u00ed odpadu), zjednodu\u0161ov\u00e1n\u00ed slu\u017eeb, p\u0159i n\u00e1boru dobrovoln\u00edk\u016f, p\u0159i pr\u00e1ci se stigmatizovan\u00fdmi skupinami, prosazov\u00e1n\u00ed legislativn\u00edch zm\u011bn, nebo kdy\u017e chcete, aby si lid\u00e9 pozorn\u011bji zhodnotili podm\u00ednky \u00fav\u011bru. Je to i pro online aktivity \u2013 t\u0159eba fundraising, a vlastn\u011b v\u0161ude, kde je kl\u00ed\u010dov\u00e9, aby se n\u011bco v chov\u00e1n\u00ed lid\u00ed opravdu pohnulo.<\/span><\/b><\/p>\n

    \u00a0<\/p>\n

    Jak m\u016f\u017ee behavior\u00e1ln\u00ed p\u0159\u00edstup pomoci nap\u0159\u00edklad ve vzd\u011bl\u00e1vac\u00edch kampan\u00edch nebo p\u0159i aktivizaci ve\u0159ejnosti?<\/b><\/p>\n

    Od vzd\u011bl\u00e1vac\u00edch kampan\u00ed bych neziskovky sp\u00ed\u0161e odrazoval. Jsou \u010dasto zalo\u017een\u00e9 na p\u0159edpokladu, \u017ee lid\u00e9 n\u011bco ned\u011blaj\u00ed, proto\u017ee nev\u00ed, \u017ee by to m\u011bli d\u011blat nebo nev\u00ed jak\u00e9 jsou v\u00fdhody takov\u00e9ho chov\u00e1n\u00ed. Ale to v\u011bt\u0161inou nen\u00ed pravda \u2013 ka\u017ed\u00fd z n\u00e1s v\u00edme o \u0159ad\u011b v\u011bc\u00ed co bychom m\u011bli d\u011blat, ale stejn\u011b to ned\u011bl\u00e1me. Znalosti jsou samoz\u0159ejm\u011b d\u016fle\u017eit\u00e9, ale je to jen jeden z \u0159ady faktor\u016f, kter\u00fd ovliv\u0148uje na\u0161e chov\u00e1n\u00ed. Mnoho neziskovek m\u00e1 v mal\u00ed\u010dku \u201eco\u201c a \u201epro\u010d\u201c, ale v praxi \u010dasto nar\u00e1\u017e\u00ed na \u201epro\u010d to stejn\u011b lid\u00e9 ned\u011blaj\u00ed\u201c.<\/span> P\u0159\u00edru\u010dka jim pom\u016f\u017ee se posunout od ne moc efektivn\u00edho informov\u00e1n\u00ed k ovliv\u0148ov\u00e1n\u00ed t\u011bch p\u0159ek\u00e1\u017eek a motiv\u00e1tor\u016f, kter\u00e9 nejv\u00edce ovliv\u0148uj\u00ed, jestli se lid\u00e9 opravdu pust\u00ed do zm\u011bny.<\/b><\/p>\n


    <\/b><\/p>\n

    Co bys vzk\u00e1zal organizac\u00edm, kter\u00e9 s behavior\u00e1ln\u00edmi principy je\u0161t\u011b nikdy nepracovaly \u2013 jak za\u010d\u00edt, je to slo\u017eit\u00e9?<\/b><\/p>\n

    Ne, nen\u00ed to \u017e\u00e1dn\u00e1 raketov\u00e1 v\u011bda. Hlavn\u00ed je se oprostit od p\u0159edstavy, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed je lidi informovat a vzd\u011bl\u00e1vat o tom co a pro\u010d maj\u00ed d\u011blat, a pak \u010dekat, \u017ee se n\u011bjak magicky zm\u011bn\u00ed. Mnohem d\u016fle\u017eit\u011bj\u0161\u00ed je pochopit, co jim v tom vlastn\u011b br\u00e1n\u00ed a co by je mohlo motivovat \u2013 a pr\u00e1v\u011b tam behavior\u00e1ln\u00ed p\u0159\u00edstup boduje. P\u0159e\u010dt\u011bte si na\u0161i p\u0159\u00edru\u010dku \u2013 ano, zabere v\u00e1m to p\u00e1r hodin, ale pokud ji pot\u00e9 vyu\u017eijete tak v\u00e1m m\u016f\u017ee u\u0161et\u0159it a\u017e m\u011bs\u00edce ne moc efektivn\u00ed pr\u00e1ce. P\u0159i n\u00e1vrhu a realizaci projekt\u016f<\/span> postupujte systematicky, krok za krokem \u2013 p\u0159\u00edru\u010dka v\u00e1s povede<\/b>. A kdy\u017e naraz\u00edte, klidn\u011b napi\u0161te n\u00e1m do Green Docku \u2013 hlavn\u00ed je za\u010d\u00edt a nehledat dokonalost, ale posun.<\/span><\/p>\n


    <\/b><\/p>\n

    Vid\u00ed\u0161 prostor pro vyu\u017eit\u00ed t\u00e9to metodiky i mimo neziskov\u00fd sektor \u2013 nap\u0159\u00edklad ve ve\u0159ejn\u00e9 spr\u00e1v\u011b, \u0161kolstv\u00ed nebo zdravotnictv\u00ed?<\/b><\/p>\n

    Rozhodn\u011b ano! Ve\u0159ejn\u00e1 spr\u00e1va, \u0161koly i zdravotnictv\u00ed \u0159e\u0161\u00ed ka\u017ed\u00fd den stejn\u00fd probl\u00e9m: jak pomoci lidem zm\u011bnit jejich chov\u00e1n\u00ed k lep\u0161\u00edmu \u2013 a\u0165 u\u017e jde o \u00faspory energie, zdrav\u00ed, nebo spole\u010densk\u00e9 sou\u017eit\u00ed. <\/span>Behavior\u00e1ln\u00ed p\u0159\u00edstup by podle m\u011b m\u011bl b\u00fdt ve v\u00fdbav\u011b v\u0161ech, kdo pracuj\u00ed s lidmi.<\/b><\/p>\n


    <\/b><\/p>\n

    Co bys vzk\u00e1zal lidem z neziskovek, kte\u0159\u00ed je\u0161t\u011b v\u00e1haj\u00ed, jestli na konferenci dorazit?<\/b><\/p>\n

    Jestli v\u00e1s n\u011bkdy frustrovalo, \u017ee vzd\u011bl\u00e1vac\u00ed akce nebo projekty nenesou ovoce, tahle p\u0159\u00edru\u010dka a konference, kterou Green Dock pl\u00e1nuje v Brn\u011b, v\u00e1m mohou u\u0161et\u0159it spoustu \u0161ediv\u00fdch vlas\u016f. Krom\u011b z\u00edsk\u00e1n\u00ed know-how na konferenci potk\u00e1te lidi z jin\u00fdch organizac\u00ed, kter\u00e9 u\u017e behavior\u00e1ln\u00ed p\u0159\u00edstupy vyu\u017e\u00edvaj\u00ed.<\/span><\/p>\n




    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    P\u0158IPRAVOVAN\u00c1 P\u0158\u00cdRU\u010cKA Jak aplikovat behavior\u00e1ln\u00ed know-how v neziskov\u00fdch organizac\u00edch P\u0158IPRAVOVAN\u00c1 P\u0158\u00cdRU\u010cKA Jak aplikovat behavior\u00e1ln\u00ed know-how v neziskov\u00fdch organizac\u00edch \ud83d\udcc6 Datum: 9. 10. 2025   \ud83d\udd50 \u010cas: 14.00\u201317.00 \ud83d\udccd M\u00edsto: Impact Hub \u2013 Cyrilsk\u00e1 7, Brno, 602 00 (nejbli\u017e\u0161\u00ed zast\u00e1vky MHD jsou Vlhk\u00e1 a Masn\u00e1) Neziskov\u00e9 organizace ka\u017ed\u00fd den motivuj\u00ed ve\u0159ejnost k d\u016fle\u017eit\u00fdm krok\u016fm \u2013 podepsat […]<\/p>","protected":false},"author":12,"featured_media":6475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[8,4,43],"class_list":{"0":"post-6473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metody","8":"tag-behavioralni-vedy","9":"tag-green-dock","10":"tag-neziskove-organizace","11":"czr-hentry"},"yoast_head":"\nP\u0159ipravovan\u00e1 p\u0159\u00edru\u010dka: Jak aplikovat behavior\u00e1ln\u00ed know-how v neziskov\u00fdch organizac\u00edch - 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